1. Strengthening knowledge of the links between values and attitudes. 2. The novel finding that values moderate the link between identification and prejudice, both in a correlational and an experimental design, thereby establishing causality of this moderation. This advances theoretical understanding of the potential complexity of relations between ingroup identification and prejudice. It has stimulated new research questions using this moderation effect, both with regard to the topic of identification and prejudice and potentially in the possibility of values to moderate other known links. 3. The novel manipulation of values that showed that it is enough to think about a value and link it to concrete situations to break known links between two other variables advances theoretical understanding of socio-cognitive processes. This also creates a new tool for research and intervention, used in our current grant applications. 4. The finding that it is not enough to make people think about tolerance values to reduce levels of prejudice increases theoretical understanding of values, ingroup identification, and prejudice and the dynamics of their relations. 5. New research capacity in two grant proposals currently under review. 6. New network with the project Football 4 Peace (grant proposal under review). For additional projects supported by this grant: (A) Value change in students: New theoretical knowledge of value stability and change. (B) Values predicting increased happiness following volunteering: New theoretical knowledge of effects on happiness.

1.The more British people value tolerance, the less they wish to exclude Muslims from British society. In contrast, the more British people value security and power the more they wish to exclude Muslims (correlations). 2. For those who do not value tolerance highly, the more identified they are with being British the more they wish to exclude Muslims from British society. In contrast, for those who value tolerance highly there is no relation between their national identification and the wish to exclude Muslims (interaction effect). 3. Making people think that other British people value tolerance (or stimulation or security in other conditions), and also think about that value and linking it to concrete situations moderates the link between national identification and the wish to exclude Muslims from British society, such that there is no link for those who were made to think about tolerance values and a positive link for those who were made to think about security values with stimulation producing a regression slope in between the other two (interaction effect but no main effect of manipulation). Bardi, A., Viki, G. T., & Choudhury, D. (2011). Values Break the Link between National Identification and Prejudice against Muslims. Under revision. For additional projects supported by this grant: (A) Found that students already enter university with values that fit their program and that these values do not change throughout their studies. (B) Found that a short volunteering program increased happiness of volunteers if the volunteering activity matched their values.

These impacts were achieved through personal conversations with scholars, the web site, and conference presentations. Once our papers will be published and our data will be uploaded on ESDS the potential for advancing scientific impact will increase. The web site can be found at: http://pure.rhul.ac.uk/portal/files/3295835/Website.docx Academic conference and seminar presentations (full details and presentations on the ESRC web site): Symposium talk at the 2010 conference of the Society for Personality and Social Psychology, Las Vegas, Nevada, USA (2010, January). An audience of over 200. Symposium talk at the British Psychological Society Social Psychology Section Conference, Sheffield, United Kingdom (2009, September). Paper presented at the 22nd Annual Peace Psychology Conference, Bremen, Germany (2009, June). Paper presented at the 33rd Annual meeting of the International Society for Political Psychology, San Francisco, USA. (2010, July). Seminar talk at the Centre for Race and Ethnicity Studies, Stanford University, USA, (2010, April). For additional projects supported by this grant: (B) Seminar talk at the School of Psychology, University of Sussex, United Kingdom (2011, February). (B) Paper presented at the Attitudes, Values, and Traits Interdisciplinary Workshop, Cardiff, United Kingdom (2011, July). (C) Poster presented at the British Psychological Society Social Psychology Section Conference, Winchester, United Kingdom (2010, September).

• Prof. Sonia Roccas, Israel, is using our findings in her presentations and formulating new research • Academic scholars who attended our conference presentation and asked us for our papers once they are accepted for publication • The scientific audience in our presentations which includes social psychologists, as well as academics from other disciplines interested in promoting peace and promoting certain values. • Our own research has been impacted as we currently have two grant proposals under review that build on the findings and tools created by this grant.

Incorporate further procedures to strengthen tolerance values in the Football 4 Peace project, and further discouraging values of security and power. Our research provided an empirical and theoretical basis for procedures of coaching in the Football 4 Peace program which teaches peaceful values to children of both sides of a political conflict (particularly in Israel and Ireland) through a program of football coaching (see http://www.football4peace.eu/values.html). This impact achieves our planned impact in our grant proposal of reducing prejudice.

Our Study 1 found a strong negative relation between valuing tolerance and prejudice against a threatening outgroup. Studies 2 and 3 found that elaborating on tolerance values breaks the link between national identification and prejudice against a group perceived as a threat to the nation. Although the manipulations in studies 2 and 3 did not reduce levels of prejudice, breaking the link between national identification and prejudice means that this can be incorporated as a first step in an intervention, coupled with other procedures to increase tolerance values and decrease security and power values. The draft of the paper is attached. Relevant output: Bardi, A., Viki, G. T., & Choudhury, D. (2011). Values Break the Link between National Identification and Prejudice against Muslims. Under revision.

Football 4 Peace: The impact was achieved through meetings with the Football 4 Peace team, including a full day of visiting the training for coaches (from Israel, Ireland, Germany, and the UK), participating in group discussions, and advising the F4P team on their activities based on our research findings.

Football 4 Peace team.

Once our papers will be published and our data will be uploaded on the ESDS (data accepted for ESDS but awaiting acceptance of papers for publication), the results are likely to make much further impact, both scientific and in application. In addition, we were invited to present our results to the Ministry of Defence, and this may impact their planned activities. We are maintaining contact with WWF (a major environmental conservation charity) and the Common Cause project team which aim to change the values that third sector organizations use in their campaign and advertising to be prosocial values (like tolerance) rather than the currently used self-enhancement values, and our findings may affect their campaign. We have been invited to talk in their workshops that typically have 100 attendees from third sector organizations. We have sent a non-technical report (attached) on our additional project on volunteering to the Community Action Manager (the volunteering project in which our study took place), and are planning a future meeting to see how our findings can be used in their future advertising and design of their program.

It was unexpected that the grant would enable us to support other projects, hence those impacts were unexpected.

The fact that our papers are not published yet. Once they will be published, their scientific impact will be enhanced.

Impact would have been larger had the project found that our value manipulation has a main effect of reducing prejudice. Impact of the additional volunteering project was delayed due to onset of permanent illness of the manager of Community Action whose role is still to be filled.