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Implications of a Nutrition Driven Food Policy for Land Use and the Rural Environment

  • Start date: 01 April 2005
  • End date: 31 October 2008

Common Agricultural Policy reform is shifting farm policy away from traditional production support; meanwhile concern with diet-health relationships will move nutritional goals to the policy front-line, with major implications for food demand and land use.

This work examines the potential for development of sustainable food chains capable of delivering healthy foods at prices consumers are willing to pay, and assesses the impact on land use and the rural environment and economy.

The research studies extensive livestock production systems and their effects on the fat composition of ruminant meat and dairy products. Likewise, it studies fruit and vegetable production systems, transport and storage and their effects on nutrient levels. Consumers are being surveyed to assess their attitudes, behaviour and willingness to pay for healthier and locally produced foods. The information is fed into models of demand, land use and employment and the implications of alternative policy scenarios for landscapes and biodiversity are assessed as well as the value countryside users place on those changes.

Subsidiary objectives are:

  • To model the effects on consumer demand, land use, rural employment, landscape and biodiversity of the availability of domestically produced nutritionally improved fruit and vegetables, dairy and meat products.
  • To assess novel production systems for soft fruit and lettuce with respect to beneficial micronutrient and phytochemical levels, examine postharvest degradation, and compare imported and domestic produce; and assess novel extensive ruminant livestock production systems for improved fatty acid composition in meat and milk.
  • To estimate consumers' attitudes, behaviour and willingness to pay for local and nutritionally improved foods and use these to model the options for and implications of nutrition driven food policy for the rural economy, land use and human health.

The work is being undertaken at the University of Reading and involves a stakeholder platform comprising consumer groups, rural organisations, agricultural, food retail, food service and food production industries as well as Government scientists.

Grant holder

Professor W Traill

Programme name

None

Co - applicants

Grey

Professor Michael Gordon

Dr Irene Mueller-Harvey

Professor Nicholas Battey

Professor David Ian Givens

Dr Julie Lovegrove

Professor Richard Tiffin

Mr Richard Tranter

Dr Simon Mortimer

Dr Mario Mazzocchi

Dr Kieran Tuohy

Professor Christine Williams

Mr Philip Jones

Professor Paul Hadley

Grant amount

£1,094,456.48

Grant reference

RES-224-25-0073

Institution

University of Reading

Discipline

Interdisciplinary Studies

Grant type

Research Grant