This section gives you advice on all aspects of branding and corporate identity. It explains how to develop a consistent brand for your project and how to work within the ESRC's Identity Guidelines.
You'll find practical advice on choosing names, straplines and logos. It also tells you how to get the best out of commissioning designers and includes a template for writing a creative brief.
We recommend that you read this section alongside the section on publications, which contains advice on applying your brand across a range of different materials.
In this section...
- Why branding is important
- Developing a brand
- Monitoring use of your brand
- Using the ESRC logo and brand
Top tips for developing a brand
- Think about how you will use the ESRC brand, on its own and in association with your brand, at the beginning of your research project.
- Ensure you follow the ESRC's Identity Guidelines
- Create your brand at the start of your project – spend some time thinking about it before you have to produce initial materials.
- Choose short and memorable phrases for your names and straplines. Avoid acronyms.
- Commission a professional designer to produce your logo. Make sure you have a reasonable budget and a clear written brief.
- Produce simple guidelines to ensure that everyone knows how to apply your brand consistently. Use the ESRC's Identity Guidelines as a model.
- Nominate a person – for example an administrator or a communications manager – to familiarise themselves with the ESRC brand, your own brand guidelines and the good practice in this guide.
- Obtain good quality visual images to ensure that your communications have maximum impact. Consider subscribing to a photo library or commissioning photographers or illustrators to supply you with an image bank.
- Ensure all your communications are written in plain English and in a consistent style.
- Ensure all your communications are accessible and that no-one in your target group is excluded on grounds of disability, language, ethnic background or other factors.
- Carry out regular 'health checks' to see if your brand is being applied consistently and offer training to deal with any problems. This will ensure the protection of one of your most valuable assets.