Creating a unique brand for your project is a valuable opportunity to establish a distinct identity for your work. It is worth spending some time thinking about it well before you have to produce the initial materials.

Your brand will usually be conveyed by one or more of:

  • your project name 
  • a 'strapline' or one-line description of the project 
  • a logo or visual mark 
  • the application of your brand across a range of materials.

This section offers guidance on how to develop an effective brand, including: